Mahendra’s top piece of advice for any aspiring entrepreneur is simple: “Choose a public location or a residential area.” In the mobile food business, your location is your marketing.
Whether it’s the historic Colaba Market or the breezy promenade of Marine Drive, our spots are chosen because they are high-traffic hubs where people are already in a “food mood.” You can have the best Kulfi in the world, but if you aren’t where the people are, your business won’t survive.