Selling ice cream is technically harder than selling almost any other street food. Unlike a snack stall that just needs a stove, we require a constant, stable supply of electricity to power our industrial-grade fridges.
This blog explores the “unseen” side of our business: the logistics of cold storage. From ensuring the Mira Road batch stays perfectly frozen during the long commute to Churchgate, to managing battery and power supplies on the truck, the “infrastructure of cold” is what keeps our business running smoothly 12 hours a day.